Stick & Celly Contest — Official Rules
1. Sponsor
The #StickCellyContest (“Contest”) is sponsored by Coach Bowman (“Sponsor”).
This Contest is in no way sponsored, endorsed, administered by, or associated with Instagram.
2. Eligibility
The Contest is open to:
- Legal residents of the United States
- Individuals 13 years of age or older at the time of entry
- Participants under 18 must have parent or legal guardian consent.
The following are not eligible to win:
- Employees, contractors, affiliates, and representatives of Sponsor
- Immediate family members or household members of the above
This Contest is subject to all applicable federal, state, and local laws and is void where prohibited.
3. No Purchase Necessary
No purchase is necessary to enter or win. A purchase will not increase your chances of winning.
4. Agreement to Rules
By entering, you (“Entrant”) agree to:
- Be fully and unconditionally bound by these Official Rules
- Represent and warrant that you meet all eligibility requirements
- Accept the decisions of Sponsor as final and binding
Sponsor reserves the right, in its sole discretion, to refuse, disqualify, or withdraw any entry at any time.
5. Contest Period
The Contest begins at 12:00 AM ET on May 31, 2026 and ends at 11:59 PM ET on June 28, 2026 (“Contest Period”).
Entries received outside of this period will not be considered.
6. How to Enter
To receive one (1) valid entry, Entrants must complete all of the following steps:
- Download the free Coach Bowman app
-
Record a video within the app that includes:
- A stuck dismount (skill)
- A celebration (celly)
-
Use the in-app feature to:
- Clip the video
- Apply the official contest watermark (#StickCellyContest button)
- Agree to the Official Rules
-
Post the video to Instagram:
- Tag @coach.bowman
- Include the hashtag #StickCellyContest
Incomplete, fraudulent, or non-compliant entries will be disqualified. Sponsor does not guarantee visibility, reach, or availability of any entry on Instagram or any platform. Entrants are solely responsible for ensuring their content remains publicly accessible and compliant at the time of judging.
7. Entry Requirements and Restrictions
Entries must:
- Be original content created by the Entrant
- Be recorded using the Coach Bowman app
- Include required elements (skill + celebration + watermark)
- Be publicly accessible on Instagram at time of judging
Entries must not:
- Contain unsafe, reckless, or illegal activity
- Infringe upon intellectual property or privacy rights
- Include offensive, obscene, or inappropriate material
Sponsor reserves the right to disqualify any entry at its sole discretion.
8. Multiple Entries
Entrants may submit multiple entries. Each valid submission will be evaluated independently.
Use of bots, scripts, fake accounts, or other automated or fraudulent methods to enter is strictly prohibited and may result in disqualification.
9. Judging and Winner Selection
This Contest is a skill-based competition. Winners will be selected by Sponsor in its sole discretion based on criteria including, but not limited to, which may be applied, weighted, or disregarded in Sponsor’s sole discretion:
- Execution of skill
- Creativity of celebration
- Overall video quality and presentation
Sponsor may consider any additional factors it deems relevant.
All decisions made by Sponsor are final, binding, and not subject to challenge or appeal.
Sponsor reserves the right to:
- Select any number of winners, including no winners.
- Decline to select a winner if entries do not meet desired standards.
- Disqualify any entry at its sole discretion.
This Contest is not a sweepstakes or random drawing.
Sponsor is not required to provide scoring breakdowns, judging rationale, or comparative analysis between entries.
Fan Engagement Voting (Optional)
Sponsor may, in its sole discretion, conduct optional “Fan Favorite” voting periods in connection with the Contest, including through affiliates, influencers, or Sponsor-controlled channels.
As part of this process:
- Sponsor or its affiliates may select a limited number of entries (e.g., finalists) to be featured for public engagement.
- Members of the public may be invited to express preferences through actions such as comments, likes, or other platform interactions.
All fan engagement metrics:
- Are advisory only
- May be considered by Sponsor as one of many factors
- Do not determine the winner automatically
Sponsor reserves the right, in its sole discretion, to:
- Select, modify, or remove any entries included in fan voting
- Disregard or adjust engagement metrics for any reason, including suspected manipulation, fraud, or artificial activity
- Determine the final winner(s) regardless of fan input
Use of bots, coordinated manipulation, fake accounts, or other attempts to influence voting outcomes may result in disqualification.
Sponsor may account for differences in audience size, reach, or engagement patterns when evaluating fan interaction data.
Selection of any “Fan Favorite” or similar designation does not guarantee selection as a winner unless confirmed by Sponsor.
10. Prizes
Sponsor anticipates selecting two (2) winners per week during the Contest Period, for a total of up to eight (8) winners, though Sponsor reserves the right to select more, fewer, or no winners in its sole discretion. Each selected winner will receive:
- Training T-shirt (men’s and women’s options)
- Tripod
- One (1) year Coach Bowman subscription
- $100 Amazon Gift Card
Approximate retail value per winner: $250 USD
Prizes:
- Are non-transferable
- Cannot be redeemed for cash
- May be substituted by Sponsor, in its sole discretion, with a prize of equal or greater value
Winners are solely responsible for any applicable taxes.
11. Winner Notification
Winners will be notified via:
- Instagram direct message and/or
Winners must:
- Respond within 72 hours
- Provide any requested information
Failure to comply may result in disqualification and selection of an alternate winner.
Sponsor is not responsible for failed delivery due to spam filters, incorrect contact information, or platform issues.
Sponsor reserves the right to verify eligibility, identity, and compliance with these Official Rules prior to awarding any prize.
12. Affiliate and Promotional Content
The Contest may be promoted by affiliates and content creators who:
- May receive compensation or commissions
- May use promotional codes
- May have content used in advertising by Sponsor
All such content is intended to comply with applicable advertising and disclosure regulations. Affiliates and content creators are solely responsible for complying with all applicable advertising, endorsement, and disclosure laws, including FTC guidelines. Sponsor is not responsible for non-compliant affiliate conduct.
Participation in the Contest is not dependent on any purchase or affiliate code.
13. Discount Offer
A promotional offer of 50% off an annual subscription may be available during the Contest Period.
This offer:
- Is optional
- Does not affect eligibility or odds of winning
14. Assumption of Risk and Liability Waiver
Participation in athletic activity involves inherent risks.
By entering, Entrant (and parent/guardian if applicable) acknowledges:
- SPORTS PARTICIPATION CAN BE DANGEROUS
- Activities such as gymnastics, tumbling, trampoline, dance, and cheerleading carry risk of serious injury, paralysis, or death
Entrant voluntarily assumes all risks.
To the fullest extent permitted by law, Entrant agrees to:
- HOLD HARMLESS, WAIVE, AND RELEASE Sponsor and its affiliates from any claims arising from participation
Entrant is solely responsible for:
- Safe execution of any activity
- Any resulting medical costs
15. Rights Granted by Entrant
By submitting an entry, Entrant grants Sponsor a:
- Worldwide
- Royalty-free
- Perpetual
license to use, reproduce, distribute, and display:
- Submitted content
- Name, likeness, and social media handle
for advertising, marketing, and promotional purposes without further compensation.
Entrant represents that:
- Content is original
- Content does not infringe third-party rights
Entrant agrees to indemnify and hold Sponsor harmless from any related claims.
For Entrants under 18, a parent or legal guardian represents and warrants that they have authorized all rights granted under these Official Rules.
16. Technical Issues and Entry Errors
Sponsor is not responsible for:
- Lost, late, incomplete, or misdirected entries
- Internet or platform failures
- Technical malfunctions
- Human or electronic errors
Sponsor is not responsible for any actions taken by third-party platforms, including content removal, account restrictions, or visibility limitations.
17. Fraud, Tampering, and Abuse
Sponsor reserves the right to disqualify any Entrant who:
- Uses automated systems or bots
- Attempts to manipulate the Contest
- Violates these Official Rules
Sponsor may void entries or terminate the Contest if integrity is compromised.
18. General Conditions
Sponsor reserves the right to:
- Modify, suspend, or terminate the Contest
- Determine winners from eligible entries received prior to disruption
- Take legal action against harmful interference
Any material changes will be communicated in a manner determined by Sponsor.
19. Limitation of Liability
Entrant agrees to release and hold harmless Sponsor from any claims arising from:
- Participation in the Contest
- Use or misuse of any prize
- Technical failures
- Unauthorized intervention
- Errors in administration
20. Disputes
This Contest is governed by the laws of the Commonwealth of Virginia.
All disputes shall be:
- Resolved individually (no class actions)
- Brought exclusively in courts located in Norfolk County, Virginia
Entrants waive rights to punitive, incidental, or consequential damages.
21. Privacy
Information submitted is subject to Sponsor’s Privacy Policy:
22. Publicity
By accepting a prize, winners grant Sponsor the right to use:
- Name
- Image
- Entry content
for promotional purposes without additional compensation, unless prohibited by law.
23. Winner List
To request a winner list, contact:
support@coachbowman.com
Requests must be made within 60 days of Contest end.
24. Platform Disclaimer
This Contest is not sponsored, endorsed, administered by, or associated with Instagram or Meta.
25. Scam Awareness
Sponsor will never:
- Request payment to claim a prize
- Request passwords or sensitive account information
Entrants should report suspicious activity to the relevant platform.
26. Force Majeure
Sponsor shall not be responsible for any failure or delay in the performance of the Contest due to causes beyond its reasonable control, including but not limited to acts of God, natural disasters, weather conditions, fire, flood, pandemics, government actions, labor disputes, internet or platform outages, technical failures, or any other events that may compromise the administration, security, fairness, or proper conduct of the Contest.
In such circumstances, Sponsor reserves the right, in its sole discretion, to modify, suspend, or terminate the Contest, and to determine winners from eligible entries received prior to such event.